INL (Immersive News Lounge) is a joint R&D project by Wirtschaftswoche / Handelsblatt, HS Düsseldorf and LAVAlabs and is partly funded by Google DNI (Digital News Initiative). This program aims at partnerships between Google and European publishing companies with the goal to innovate journalism. The INL project has the goal to create VR experiences as part of a special service called WiWo Immersive News Lounge (INL). We want to bring journalism into Virtual Reality to enhance the user experience when “consuming” news and information in general.

Handelsblatt Media Group:

The Handelsblatt Mediengruppe is the leading media house for economic and financial information in Germany. The Düsseldorf-based media house stands for sound, independent quality journalism and informs more than two million readers every day with decision-making media such as Handelsblatt and WirtschaftsWoche.


LAVAlabs has an extensive background in digital media and visual effects production and creative conception using 3D technology. The Team is contributing with creating professional digital content for the INL.

WiWo Immersive News Lounge will provide a unique way to experience news and other information in a Virtual Reality Subscribers’ Club. The magazine of today becomes an immersive place to meet: People from all over the world may interact in our virtual media lounge and can virtually experience events, learn about new technologies and analyze data-related problems. The WiWo Immersive News Lounge allows subscribers worldwide to experience, discuss and present information that matters. Readers will immers themselves into 3D worlds and 360 degree videos and they will even be able to produce their own content. Today, we read stories – tomorrow, we will be a part of them.


Further details:

Digital News Initiative:
Handelsblatt Mediengruppe:
Hochschule Düsseldorf:
LAVAlabs moving images: